#Marketing Strategy
#Personal Brand
#LinkedIn Management
#Podcast Production
#Community Engagement
#Marketing Strategy
#Personal Brand
#LinkedIn Management
#Podcast Production
#Community Engagement
Who
Andrew Bahlmann is a mergers and acquisitions specialist and co-founder of Deal Leaders International, a South African advisory firm helping business owners plan and execute successful exits. With over a decade of experience in sell-side advisory, Andrew has guided founders, shareholders, and private equity teams through high-stakes transactions across Africa and abroad.
Andrew’s core belief, when it comes to M&A, is:
Most sales and buyouts are ruined not by incompatible numbers but by personality clashes. And my job is to teach sellers how to make their legacy stand strong in good hands even after the deal is closed
Why
Andrew felt as if he had met a dead-end, only marketing his company, but not
focusing enough on his own personal expertise. He decided to use our expertise to establish
a consistent, memorable voice in a niche often dominated by corporate speak. We were brought
in to:
→ Build a content system that reflects his nuanced and deeply psychological view of M&A.
→ Expand visibility beyond LinkedIn into organic search and forums.
→ Launch a podcast and publication platform that deepens audience trust.
What
→ Marketing strategy that aligns Andrew’s
personal brand with Deal Leaders International’s market positioning.
→ Content architecture for LinkedIn combining personal reflections, market commentary, and narrative-driven posts.
→ Cohesive tone of voice and visual identity across LinkedIn, Medium, and podcast materials.
→ Article creation and publication workflow with automated distribution via LinkedIn Articles, Medium, and email.
→ Community management on Quora and Reddit to boost organic discoverability and long-term SEO.
→ Podcast scripting and launch support for Built to Exit, centered on untold deal stories and founder journeys
Production of Build to Exit Podcast
→ Develop a strategic podcast concept that
aligns with Andrew’s brand, insightful and reflective, while avoiding oversimplified M&A explanations.
→ Create a sustainable tone of voice and structure for solo episodes that Andrew can consistently
maintain without diluting his positioning.
→ Script the introduction episodes to balance expert framing with wide accessibility, filled
with compelling hooks but never sounding like “M&A 101.”
→ Integrate guest episodes into the podcast architecture with narrative transitions consistent with the broader storytelling goals of the series.
→ Partner with podcast production Saspod Agency to manage technical recording, editing, and sound optimization, while overseeing content direction and structure.
→ Provide end-to-end operational support: from
topic planning and title ideation to publishing and embedding in supporting articles.
Outcome
How
→ Marketing & Communication Strategy
Strategic clarity for thought-leadership positioning in the M&A field.
Long-form and short-form content planning framework.
Founder-centric messaging strategy.
→ Social Media Management
LinkedIn copywriting and visual creation.
Social Media Brandbook design with consistent appeal.
Strategy-led prompts for Medium publishing and article excerpts.
→ Community Management
Participation in search-heavy public platforms.
Annotated discussions and insights published under the client’s name.
KPI tracking on search volume impact.
→ Podcast Production
Reputation-aligned expert podcast that avoids the “M&A 101” trap.
Editorial strategy and tone-of-voice definition.
Visual direction and launch pacing.
Technical production and editing handled in collaboration with a podcast-specialized agency.
Next Case:
TECH WAY
TO HEALTH