#Branding
#BrandBookCreation
#LogoDesign
#FullCycleMarketingStrategy
#CommunicationStrategy
#BusinessPitch
#Branding
#BrandBookCreation
#LogoDesign
#FullCycleMarketingStrategy
#CommunicationStrategy
#BusinessPitch
Who
Like many start-up companies, Red Mountain Group faced a problem. They did not understand the strategy needed to enter competitive markets. This wholesale coffee supplier needed to urgently get farmers to cooperate environmentally.
Our challenge was to create that first vital impression of Red Mountain Group for its wholesale customers in the new markets of Germany, the Netherlands, and Italy
What
During our relationship with Red Mountain Group, we achieved a lot:
→ Conducted a comprehensive market analysis, including large and small competitors, Buyer Persona, target audience, and market size.
→ Created a marketing strategy for the product
launch and further ways to promote it.
→ Developed a social media strategy, which
included a variety of promotional platforms and analysis of their payback, and creation of
Brand Voice and Tone of Voice.
→ Created a brand book, which included a logo,
corporate fonts, project colors, and elements that can be used in designs time and again.
Why
Most startups fear not finding their audience. But the bigger fear is not impressing the audience and not attracting investors. Brandualist can make the nightmares of startup owners disappear.
We started with these goals:
→ goal 1
Create a brand conceptto visually communicate the narrative.
→ goal 2
Prepare a business pitch to make the right impression on the project's investors.
→ goal 3
Prepare for a marketing launch and give the owners insights so they could confidently understand their markets and consumers.
How
→ Analytical Tools
SWOT, PEST, 4P Marketing Complex.
ETOM analysis to provide insight into the end-to-end processes involved in delivering the product to consumers.
QUEST analysis to identify and minimize potential risks of product sales and grading of risks by probability and speed of occurrence.
→ Audience and Market Assessment
Market Analysis to determine the size of the
market, demand needs, and places where the relevant audience was concentrated.
Social Listening to understand current trends
among the target audience and their main "pains" when looking for a similar product.
→ Branding
Graphic and Brand Designer to develop a brand book
→ Marketing and SMM Strategy
An SEO audit and review of the competitors' promotion
methods to determine the most cost-effective promotion method.
Analyzed the promotional platforms and evaluated
how well they would reach the target audience.
Identified a Unique Selling Proposition for selling
products to new consumers.