#BrandingDevelopment
#Logo
#PackagingDesign
#Naming
#ProductMarketing
#MarketingResearch
#BrandingDevelopment
#Logo
#PackagingDesign
#Naming
#ProductMarketing
#MarketingResearch
Who
biōkreativis a German-based e-commerce supplement startup. biōkreativ’s main aim is to provide smart supplement solutions, with plans on expanding the product line to the mobile app, that helps to choose the right supplements. As biōkreativ found the investment to develop their product line, they were looking for a marketing agency to help with product branding, and developing a cohesive style, logo, and naming that would reflect their commitment to optimized and carefree supplement usage.
Brandualist started working with biōkreativ on day 1 of their branding journey.
We built brand identity and developed brand philosophy and mission statement
in collaboration with biōkreativ’s founders.
Why
With solid branding ground, we designed all branding elements and prepared naming
variations, one of which became a legal company name, helping biōkreativ successfully
enter German markets in the 4th quarter of the year.
→ Developing full market research,
summarizing audience behavioral and psychological findings, and analyzing existing
e-commerce and retail competitors.
→ Creating cohesive brand philosophy,
mission statement, and brand mythology that’ll become a basis for naming.
→ Creating naming variations combining German and English semantics, meanings, and symbols to represent the brand for both German and English speakers.
→ Designing logo variations, and creating brandbook
and packaging for the supplement product line.
What
→ Research and analyze the German supplement market, find and summarize competitor findings related to positioning, branding, packaging, and
social media presence. We also made a deep dive into the audience’s packaging preferences
and information needs when it comes to supplement purchases.
→ Develop positioning and branding that can
be implemented and extended to various platforms without changing the main vision of the brand.
This included creating a philosophy of the brand, brand identity description, and mission statement.
Our team helped to lay the foundation for core communication with the brand’s audience.
→ Work on the copywriting for naming options, creating semantics and mythology behind each possible brand name. We experimented with
English, German, and other languages, and worked on acronym namings and symbolisms.
→ Develop positioning and branding that can
be implemented and extended to various platforms without changing the main vision of the brand.
This included creating a philosophy of the brand, brand identity description, and mission statement.
Our team helped to lay the foundation for core communication with the brand’s audience.
→ Design logo interactions with various color schemes, design elements, and symbols that represent biōkreativ’s strive for innovation in the
supplement field. Our logo development process included adhering to regional audience
preferences, and color coding the brand in a familiar, yet eye-catching palette to make it
stand out in the e-commerce space.
→ Produce packaging designs for the product line, with each distinct product category having its own packaging variation.
How
→ PR Tools
White Paper creation and fulfillment.
Communication development.
Article publishing.
→ Influencer Marketing
Selecting and analyzing trusted niche influencers.
Budgeting for influencer campaigns.
Writing and delegating content for influencers.
Cooperation on an ambassadorial basis.
→ Marketing and SMM Strategy
A comprehensive marketing plan that combined all communication platforms. Viral sections
and social media campaigns.
A cyclical sales funnel in the content.