#BrandbookCreation
#MarketingStrategy
#SocialMediaManagement
#InfluencerManagement
#SEOCopywriting
#ContentShootings
#AdCreativesDesign
#CommunityEngagement
#BrandbookCreation
#MarketingStrategy
#SocialMediaManagement
#InfluencerManagement
#SEOCopywriting
#ContentShootings
#AdCreativesDesign
#CommunityEngagement
Who
Elevatic is a newly founded liquid vitamin brand in the US. When we met, they were going through the active 'brand awareness' stage, going to festivals and shows. Their main selling points are that the liquid vitamins tend to absorb faster than the pilled ones and require smaller doses per day, making them suitable for any lifestyle. The brand operates on both one-time purchases.
We started working on the project to supply an active 'brand awareness' stage with a stable stream of content, driving sales from first-time visitors.
Why
→ To create a fulfilling Marketing Strategy for all channels of communication (including, but not limited to, Social Media).
→ Build and develop Brand Book,
typography, and branded visual elements.
→ Generate a content strategy and provide the
brand with all the necessary content, including Social Media and SEO articles, ad creatives,
and email marketing templates.
→ Promote the product and drive sales through
UGC and influencer management.
→ Recruit high-value social media ambassadors to accelerate growth.
→ Marketing support of show and exhibition
attendance.
What
→ Develop a Marketing & PR Strategy and proceed
with content creation within the first month of cooperation.
→ Design cohesive visual appeal for social media.
→ Create a brand book including typography,
visual elements, and color schemes.
→ Create a Social Media Traffic Funnel to the website.
Successfully collaborate with over 20 influencers
Full execution from script to shooting
of short product videos
How
→ Branding & Social Media Strategy
We created a comprehensive marketing plan that combined all communication channels and
social media platforms.
Created strong visual appeal complementing product design.
Manage full-cycle content creation and social media.
→ Video shooting of the product
Sound design for shorter clips.
We provided end-to-end content creation and distribution, including product videos and UGC,
to drive engagement.
Combined and repurposed content.
→ SEO Copywriting
We provided Elevatic with all the analyses needed and developed a Semantic Core for each
product/topic featured on the website.
Created lead magnets within the articles.
Prepared technical tasks and written copies for all SEO topics.
→ Influencer management
Outreached and managed over 20 UGC creators.
Built the ambassador program and set out the plan for influencers to be credible enough to
join it.
Managed and oversaw the activities of our first brand ambassadors.