#ProductMarketing
#SocialMediaManagement
#PR
#UGCandInfluencerMarketing
#CommunicationStrategy
#Photoshooting
#ProductMarketing
#SocialMediaManagement
#PR
#UGCandInfluencerMarketing
#CommunicationStrategy
#Photoshooting
Who
Prince Perfumes Dubai positions its product as a "luxury that is accessible to everyone." Previously, the product's sales strategy relied entirely on offline distribution and its own stores. As Prince Perfumes Dubai decided to enter the American market, they were looking for an agency that could facilitate full rebranding and a new market strategy.
We started working on the project when the brand was just entering the new US market.
Why
Brandualist team built a robust brand identity from scratch and customized social media presence for Prince Perfumes Dubai, leveraging our expertise in penetrating the American market. Our main tasks included:
→ Create branding, visual appeal on social
media, and media narratives that would meet the needs of the American market.
→ Build a content strategy to organically increase
the reach of Instagram and TikTok profiles.
→ Drive sales through collaborations with ambassadors
and UGC creators.
What
During our cooperation with Prince Parfums Dubai, we managed to:
→ Conducted a comprehensive market analysis, including large and small competitors, Buyer Persona, target audience, and market size.
→ Gain hundreds of followers within the first few months of active posting.
→ Work on ambassador program distribution within the influencer network
→ Conducted a comprehensive market analysis.
→ Drive significant pre-holiday sales for Shopify stores through strategic marketing campaigns.
Engage and collaborate with 30 UGC influencers on different levels of awareness (from micro-influencers to content creators with over 200k followers).
117k subscribers
@tracyy.official
390k subscribers
@Samaratemoteoo
3,670 subscribers
@leanne.rose_
Shoot video content with the product and distribute it through TikTok, Shopify, Instagram, and email campaigns.
→ Leverage our data-driven marketing expertise to drive a significant increase in pre-Christmas sales for Prince Parfums Dubai's Shopify store, utilizing targeted ad campaigns and email automation.
→ Design comprehensive visual appeal for Social Media.
How
→ Designing Tools
Figma & Canva.
Typography and branded visual elements.
Reimagined the brand's outdated photoshoots and gave them a second life.
→ Social Media Tools
Content Strategy and Content Planning.
Narrative storytelling and social media Sales Funnel.
Direct messages Management.
TikTok Shop.
Shopify social media plugin.
Traffic-inducing content during pre-Christmas weeks.
→ Influencer Marketing
Selecting and analyzing trusted niche influencers.
Budgeting for influencer campaigns.
Writing and delegating content for influencers.
Cultivating strategic Social Media Ambassador partnerships.
→ Video Content Shoots
Conceptualization to execution.
Mood boards and production guidance.
Direction over the person responsible for the recording of the videos.
Video editing and sound design.
Content repurposing.