#Marketing Strategy
#Social Media Management
#Visual Appeal
#Communication Strategy
#Crisis Communications
#Content Writing
#Marketing Strategy
#Social Media Management
#Visual Appeal
#Communication Strategy
#Crisis Communications
#Content Writing
Who
Mailvelope is a browser extension for end-to-end email encryption, offering open-source PGP encryption tools for individuals, businesses, and institutions. With a strong presence in the privacy and open-source ecosystem, Mailvelope’s goal is to make secure email communication accessible and understandable, both for technical users and for broader, non-expert audiences.
Their mission is to make secure email communication accessible and standard, not just for privacy activists, but for businesses that handle sensitive data on a daily basis.
Why
Mailvelope wanted
to build a stronger communication presence, not just for end-users, but also for their growing
enterprise and institutional audience. The challenge was to maintain the open-source spirit
while making the project more approachable and easier to understand for decision-makers outside
of tech circles. And we were tasked with:
→ Creating a tone of voice for social media.
→ Coming up with a marketing strategy.
→ Creating content about technical and regulatory
topics.
What
→ Full marketing strategy that balanced
the values of the open-source community with enterprise-grade communication expectations.
→ Unified tone of voice for Mailvelope’s
brand across social media, blog, and platform copy.
→ Detailed communication strategy for
reaching enterprise, B2B, and institutional users, including segment-specific messaging and
topic planning.
→ Visual appeal for LinkedIn, to align
with their values of clarity, accessibility, and trust.
→ Content creation for LinkedIn and
Medium that made complex technical topics more accessible.
→ Community management of their open
source support base on Reddit and Quora forum platforms.
→ Crisis communication strategy upon
approaching topics like US financing, open source funding, which included PR outreach, news
publications, website revisions and other prompt responses to the matter.
→ Event strategy and planning for Nextcloud
Conference, including pre-event announcements, presentation support, and content repurposing
afterward.
Nextcloud Conference
→ Research and analyze the German communication trends among large enterprise B2B audiences. Create guidelines for written communication among all
materials.
→ Develop consistent design elements,
layouts, and guidelines for marketing materials, so everything would fit the same theme
and for branding to stay consistent even when presenting to the B2B audience.
→ Creating various copies for the one-pager.
→ Coming up with a video editing video presentation of the product.
→ Design marketing materials in accordance
with particular printing requirements, developing both small, medium, and large printable mockups
and designs.
→ Create a copy and a layout for a printable one-pager on Mailvelope’s benefits for large corporate clients.
→ Maintain regular brainstorming sessions with
Mailvelope’s executive team to come up with promotional activities to be held within the Meilvelope’s
stand.
→ Come up with the idea, and video editing production of the Meilvelope’s product presentation.
How
→ Marketing & Communication Strategy
Segmented messaging for open-source and enterprise audiences.
Content strategy for Medium, LinkedIn, and blog.
Guidelines for tone of voice, topic planning, and visual language.
→ Social Media & Visual Identity
Rebranding LinkedIn presence (Mailvelope + Founder’s page).
Visual brandbook and post styling.
→ Content Creation
Technical content adapted for broader audience understanding.
Social-first copy for LinkedIn and Medium.
Coordination of blog content direction and calendar.
→ Crisis Strategy
Action plan for trigger-based responses.
Messaging trees for different crisis scenarios.
Internal workflow outline for content reviews under time pressure.
Next Case:
CROSSBONE
SKULL BAND