#MarketingAssetsDesign
#Copywriting
#VideoEditing
#OnePagerCreation
#PrintableDesigns
#ToneofVoiceDevelopment
#MarketingAssetsDesign
#Copywriting
#VideoEditing
#OnePagerCreation
#PrintableDesigns
#ToneofVoiceDevelopment
Who
Mailvelope is a browser add-on product for end-to-end email encryption. The product provides corporate and individual clients with the ability to encrypt their emails without having to change their provider. As Mailelope entered the expansion stage of their business, the need to attract enterprise and institutional clients became the driving force for marketing decisions. However, communication with large clients poses challenges. Marketing and communication materials, that are usually developed to communicate with individual consumers’ audiences, need to be customized to fit.
The task, seeming light at first, posed hidden challenges, as all previous materials Mailvelope had were developed to target a B2C audience.
Why
Brandualist started working with Mailvelope to prepare the product’s CEO for
attending the B2B conference and presenting the product to enterprise customers. We were tasked
with reviewing and developing new marketing materials, promotional activities, and copies for
the conference. The task, seeming light at first, posed hidden challenges, as all previous
materials Mailvelope had were developed to target a B2C audience.
Our main tasks included:
→ Developing concepts and designs for all conference
materials, which included business cards, one-pager print, roll-up, etc.
→ Reframing the existing tone of voice of Mailvelope to fit better with the B2B audience.
What
→ Research and analyze the German communication trends among large enterprise B2B audiences. Create guidelines for written communication among all
materials.
→ Develop consistent design elements,
layouts, and guidelines for marketing materials, so everything would fit the same theme
and for branding to stay consistent even when presenting to the B2B audience.
→ Creating various copies for the one-pager.
→ Coming up with a video editing video presentation of the product.
→ Design marketing materials in accordance
with particular printing requirements, developing both small, medium, and large printable mockups
and designs.
→ Create a copy and a layout for a printable one-pager on Mailvelope’s benefits for large corporate clients.
→ Maintain regular brainstorming sessions with
Mailvelope’s executive team to come up with promotional activities to be held within the Meilvelope’s
stand.
→ Come up with the idea, and video editing production of the Meilvelope’s product presentation.